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David Mitchell’s revolutionary method focuses on the natural fall and attributes of the hair as well as the shape and proportions of the face and body - optimizing the individual by customizing the cut, colour and condition (his 3 Cs) of the hair according to the specific characteristics and objectives of each client. David Mitchell is an industry leader, responsible for many innovative firsts, with a stellar hairstyling background that started with MAC Cosmetics founder Frank Angelo's Haircutting Place, Vidal Sassoon Toronto and Martin's King Edward Hotel before establishing his first studio on Toronto Street in 1986.